Legal
Privacy Policy
Effective Date: June 17, 2026
1. Introduction
Malva ("Malva," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, process, and safeguard information when you use the Malva platform, website, applications, integrations, and related services (collectively, the "Service").
By using the Service, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
Account Information. When you create an account, we may collect:
- Name
- Email address
- Job title
- Company name
- Profile information
- Authentication information
CRM and Business Data. When you connect third-party systems, we may collect and process:
- Contact records
- Company records
- Opportunity and pipeline data
- Activities and engagement data
- Tasks and meetings
- Forecasting information
- CRM metadata
- Sales performance metrics
Usage Data. We may automatically collect:
- Device information
- Browser information
- IP address
- Operating system
- Usage patterns
- Feature interactions
- Log data
- Diagnostic information
AI Processing Data. To provide AI-powered functionality, we may process:
- CRM records
- Sales activities
- Meeting summaries
- Notes
- Communications metadata
- User interactions with the platform
The exact information depends on the integrations you authorize.
3. How We Use Information
We use information to:
- Provide and operate the Service
- Authenticate users
- Deliver AI-powered insights and recommendations
- Generate analytics and forecasts
- Improve product functionality
- Monitor performance and reliability
- Detect fraud and security incidents
- Communicate with users
- Comply with legal obligations
4. Legal Basis for Processing
Where applicable under laws such as GDPR, we process personal data based on:
- Performance of a contract
- Legitimate business interests
- User consent
- Compliance with legal obligations
5. AI Features
Malva uses artificial intelligence technologies to generate insights, recommendations, summaries, forecasts, classifications, and related outputs.
AI-generated outputs are derived from information provided to the Service and may not always be accurate.
Users remain responsible for evaluating and validating business decisions based on AI-generated information.
6. Data Sharing
We do not sell personal information.
Service Providers. We may share information with third-party providers that help operate the Service, including:
- Cloud infrastructure providers
- Authentication providers
- Analytics providers
- Customer support providers
- AI service providers
Legal Requirements. We may disclose information if required by:
- Law
- Court order
- Government request
- Regulatory obligation
Business Transactions. If Malva participates in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.
7. Data Retention
We retain information for as long as necessary to:
- Provide the Service
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Upon account deletion, we will delete or anonymize information within a commercially reasonable period unless retention is required by law.
8. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect information.
These measures may include:
- Encryption in transit
- Access controls
- Authentication controls
- Monitoring and logging
- Infrastructure security practices
No security system can guarantee absolute protection.
9. International Data Transfers
Malva operates globally.
Information may be processed and stored in countries other than your country of residence, including the United States.
Where required, we implement appropriate safeguards for international data transfers.
10. Your Rights
Depending on your location, you may have rights regarding your personal data, including:
- Access
- Correction
- Deletion
- Restriction of processing
- Data portability
- Objection to processing
To exercise these rights, contact us using the information below.
11. California Privacy Rights
If you are a California resident, you may have rights under applicable California privacy laws, including the right to request access to certain personal information and information regarding our data practices.
Malva does not sell personal information.
12. European Economic Area and United Kingdom
If you are located in the EEA, Switzerland, or the United Kingdom, you may have rights under applicable data protection laws, including GDPR and related regulations.
You may also have the right to lodge a complaint with a supervisory authority.
13. Cookies and Similar Technologies
We may use:
- Cookies
- Local storage
- Session identifiers
- Analytics technologies
These technologies help us:
- Maintain sessions
- Improve performance
- Understand usage
- Enhance security
Users may control cookies through browser settings.
14. Third-Party Services
The Service may integrate with third-party platforms, including CRM systems, communication tools, and productivity software.
This Privacy Policy does not apply to third-party services.
Your use of those services remains subject to their own privacy policies and terms.
15. Children's Privacy
The Service is not intended for individuals under the age of 18.
We do not knowingly collect information from children.
If we become aware that information has been collected from a child, we will take appropriate steps to remove it.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updated versions become effective when published on the Service.
Continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.
17. Contact Us
Malva
Email: team@getmalva.com
For privacy-related questions, requests, or concerns, please contact us at the email above.